Do This Before Working on Your Goals

Updated: Jan 7


We all learned a lot from this past year. What I learned most was the importance of having core values and living by them. So, before you fly into 2021 with your new goals, take time to make sure that you have re-evaluated your values and that you incorporate them into everything you do. Here are 10 things to do, starting this month.

  1. If you don't have core values in place, then make that happen soon. And don't just come up with 4 or 6 words that you throw on a wall and call it good. Take time to discover and define how you want people in your company to treat each other, service your clients, deal with your partners, and support your mission.

  2. Keep a small group of values-drivers in place. If you're an owner of a small business, choose someone who you can work with to keep your core values top of mind.

  3. Praise behavior that supports your values. During your weekly and monthly meetings, go out of your way to discuss how you supported values over the past week or month. Even consider a values recognition program.

  4. Put actions and behaviors that support your core values into your employee feedback system. Feedback should be on-going, not just once a year. Discussions should always lead with behaviors that did or did not support your values.

  5. Make sure that language around your core values is in all your job descriptions. Behavior that supports your values is key to your success.

  6. Create values-based questions in your interview process. Select team members who are aligned with your values. You can teach skills; you cannot teach values.

  7. Incorporate values discussion in your on-boarding. Get new teammates off on the right foot by laying out expectations. Then make sure you live your values day in and day out.

  8. Make sure your customers know what your core values are. Do more than slap them on your website. Use language that supports them in your marketing materials and proposals. And talk about them.

  9. Put all action items related to developing and integrating your values into your overall goals and action plans for this year.

  10. Whether you are a small business owner, or supervisor in a Fortune 500 company, make sure you are living your core values every day! Your behavior as a leader is the key to the success of your organization.

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